 |
Market Situation: |
Because Robert Bosch needed to build excitement
and brand awareness for its new line of cordless
tools in the professional market with a smaller
budget than its key competitors, Robert Bosch
turned to Chicago creative agency,
The Ungar Group for help. |
Our Solution: |
We created a torture test between Bosch, and its leading
competitors: DeWalt, Milwaukee and Makita. This was the
foundation of a multi-platform new product launch that
included radio, construction site demonstrations, online,
out of home, trade shows and guerrilla marketing executions.
|
The Result: |
As a result of the new campaign from
the Chicago creative agency: DeWalt, the
category leader, scrapped its marketing
strategy, while distribution for the new
line of Robert Bosch professional tools
exceeded sales projections by 37%.
|
|