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Market Situation: |
Sharpie needed to elevate its brand profile to consumers and
increase product placement nationally at Office Depot, Staples,
Wal-Mart, Target, and Office Max.
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Our Solution: |
Develop a usage acceleration strategy by showing a wide range
of Sharpie applications in traditional and unexpected
demonstrations. The brand strategy was executed in television,
online, and print. We added a sports marketing component
culminating with the title sponsorship of the Independence Bowl.
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The Result: |
The campaign developed by this Chicago creative agency
bolstered Sharpie’s position as the most recognizable
brand in the permanent marker category.
And contributed to the brand’s ongoing growth
as Sharpie continues to enjoy its dominant
position as the number one selling permanent marker in
the world with a 48% market share.
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